About Us
From a Movie to a Movement
In 2012, a chance encounter between a filmmaker and a nine-year-old entrepreneur sparked a worldwide movement celebrating creativity, play and the power of imagination.
On the last day of summer, Nirvan Mullick met Caine Monroy, a 9-year-old boy who built an elaborate cardboard arcade inside his dad’s East LA auto parts shop. Nirvan was Caine’s first customer. Amazed by the boy’s creativity, Nirvan organized a flash mob of customers to surprise Caine and make his day. Then he made a film about it.
Watch ‘Caine’s Arcade’ and ‘Caine’s Arcade 2’
Watch the short film that started it all. Then see how it sparked a movement to foster creativity and entrepreneurship in children around the world!
‘Caine’s Arcade’ charmed the world with its message of creativity, hard work, perseverance, and community, and how a simple act of kindness could lead to wonderful and unexpected outcomes. Widely cited as one of the most inspirational stories of 2012, the 11-minute film has been viewed over 8 million times, sparking a wave of cardboard creativity from backyards to classrooms around the globe and launching the Imagination.org whose mission is to foster creativity and entrepreneurship in children around the world.