About Us

From a Movie to a Movement

In 2012, a chance encounter between a filmmaker and a nine-year-old entrepreneur sparked a worldwide movement celebrating creativity, play and the power of imagination.

On the last day of summer, Nirvan Mullick met Caine Monroy, a 9-year-old boy who built an elaborate cardboard arcade inside his dad’s East LA auto parts shop. Nirvan was Caine’s first customer. Amazed by the boy’s creativity, Nirvan organized a flash mob of customers to surprise Caine and make his day. Then he made a film about it.

The film recalls universal threads of a great American story: ingenuity, hard work, goodwill, community…

~ Christian Science Monitor

‘Caine’s Arcade’ charmed the world with its message of creativity, hard work, perseverance, and community, and how a simple act of kindness could lead to wonderful and unexpected outcomes. Widely cited as one of the most inspirational stories of 2012, the 11-minute film has been viewed over 8 million times, sparking a wave of cardboard creativity from backyards to classrooms around the globe and launching the Imagination.org whose mission is to foster creativity and entrepreneurship in children around the world.

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